Salesforce MKT-101 practice materials Questions Answers

Exam Code:
MKT-101
Exam Name:
Build and Analyze Customer Journeys using Marketing Cloud Exam
Last Update:
Jun 01,2026

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Page: 1 / 51
Total Questions: 253

Questions & Answers PDF

• Question 1

  

  Northern Trail Outfitters is sending email messages using Marketing Cloud Connect through the Sales Cloud user interface. All of their sends initiated from Sales Cloud have a status of failed.What should the consultant do to diagnose the issue?

  • Initiate a log to troubleshoot package-related API calls.
  • Change the connection option to Scope by User.
  • Ensure the System User is assigned the Standard User Profile.
  • Manually clear the OAuth token to refresh the connection.

  Reveal Answer Answer: A Next Question

• Question 2

  

  Which statement IS correct regarding the automation tools in the Marketing Cloud?Choose 3 answers

  • Automation Studio and Journey Builder allow users to define a wait state based on duration or duration + time.
  • Automation Studio allows users to inject Contacts from a data extension into an interaction in Journey Builder.
  • Like Journey Builder, Automation Studio allows users to define the parameters for a send within the tool.
  • Journey Builder allows users to update a contact record in an interaction or import data into a data extension.
  • Like Automation Studio, Journey Builder allows users to repeat an interaction indefinitely

  Reveal Answer Answer: B, C, E Next Question

• Question 3

  

  Northern Trail Outfitters is sending to an audience of over one million subscribers. They will use 10 different personalized fields in the email which reside in multiple data extensions. The goal is a timely email send from start to finish as it contains a limited quantity, first come-first served, special offer.How should they accomplish this task?

  • Create and populate profile attributes for each of the 10 data extension fields and schedule a send with high priority.
  • Enable Send Throttling on high to ensure the speed Is increased to process the email as fast as possible.
  • Use the Lookup AMPscript function in the email to pull the fields from the data extensions for each subscriber.
  • Create and send to a sendable data extension containing those needed fields using a query activity.

  Reveal Answer Answer: C Next Question

• Question 4

  

  An entertainment company is hosting events across the country in different venues. They want to use Contact Builder to feed Journey Builder. Contacts who enter a journey will go through a decision split based on the type of event. The journey will send a series of emails and one of them will contain the venue details dynamically populated with AMPscript.The company collects the following information:*Customer data (email address, first name, last name....)*Event registration (email address, event ID, event name, event type, venue ID....)*Venue details (venue ID, venue name, venue address....)*Payment details (email address, event ID, total paid....)The company does NOT want to link everything in Contact Builder. Which two data extensions should be incorporated inside Contact Builder? Choose 2 answers

  • Event Registration
  • Venue Details
  • Payment Details
  • Customer Data

  Reveal Answer Answer: A, D Next Question

• Question 5

  

  NTO has scenario of a journey for 'post-purchasing communication': which re-entry setting is correct?

  • no reentry
  • reentry anytime
  • reentry only after exiting
  • reentry after time

  Reveal Answer Answer: B Next Question

• Question 6

  

  Which data object should be used in conjunction with data extensions to create an opt- down strategy for customers?

  • Profile attributes
  • Preference attributes
  • Publication Lists
  • Preference Lists

  Reveal Answer Answer: C Next Question

• Question 7

  

  Northern Trail Outfitters (NTO) send emails from Content Builder and Journey Builder. When subscribers reply to an email, NTO would like to send an auto-reply message using a pre-defined HTML email that explains email replies are unmonitored and they should call NTO for any inquiries.How could these auto-reply messages be enabled?

  • From the Reply Mail Management settings page, choose the 'Create Custom Response' option under 'Automated Response Email for Remaining Replies' section and select the HTML email from the 'define email' link.
  • Create a Triggered Send and on the Reply Mail Management settings page, choose the 'Create Custom Response' option under 'Automated Response Email for Remaining Replies' section, then select the Triggered Send email.
  • Create a Triggered Send and from a Sender Profile properties page, enable 'Custom Reply Mail Management Settings', 'Use Auto Reply' and 'Reply using triggered send' options, then select the Triggered Send email.
  • Open Admin > Account Setting page in Email Studio and in the 'Auto Reply Email' section, select 'Custom' and paste the HTML email code into the text area field.

  Reveal Answer Answer: A Next Question

• Question 8

  

  An analytics team wants to get real-time updates on transactional email metrics, specifically Sent and NotSent, to ensure they are fulfilling a legal object due to the nature of their messages.What method should be suggested in this scenario?

  • Platform Events API
  • Data View Export with every send
  • Data Retrieves on the Send Object
  • Event Notification Service

  Reveal Answer Answer: D Next Question

• Question 9

  

  What are data extension data retention policies?

  • Settings to 'soft' delete all data in a Data Extension so there is no data loss.
  • Settings to control when a data extension creates a back-up of the data it contains.
  • Settings to define when a data extension or the data within the data extension is deleted.
  • Settings to prevent users from deleting a Data Extension created by another user.

  Reveal Answer Answer: C Next Question

• Question 10

  

  If I want to introduce a new line of footwear. I am excluding anyone who does not have shoe as an attribute listed in their preference center. I plan to send the emails daily. After a short time, I notice many people updating their preferences, and less emails are going out.What is the issue causing less emails to go out? Select one.

  • High Watermark if journey builder
  • Preference center is too strict
  • Deliverability issues on account
  • Email frequency too high

  Reveal Answer Answer: A Next Question

Page: 1 / 51
Total Questions: 253

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