Salesforce Marketing-Cloud-Intelligence practice materials Questions Answers

Exam Code:
Marketing-Cloud-Intelligence
Exam Name:
Marketing Cloud Intelligence Accredited Professional Exam
Last Update:
Jun 01,2026

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Page: 1 / 13
Total Questions: 61

Questions & Answers PDF

• Question 1

  

  An implementation engineer is requested to apply the following logic:To apply the above logic, the engineer used only the Harmonization Center, without any mapping manipulations. What is the minimum amount of Patterns creating both ‘Platform’ and ‘Line of Business’?"

  • 2
  • 3
  • 5
  • 4

  Reveal Answer Answer: D Next Question

• Question 2

  

  An implementation engineer is requested to extract the first three-letter segment of the Campaign Name values.For example:Campaign Name: AFD@Mulop-1290 Desired outcome: AFDOther examples:Which formula will return the desired values?

  • LEFT(EXTRACT(csy[‘campaign_name]],~',0),3)
  • EXTRACT(csv[campaign_name!;@',1)
  • EXTRACT(csv[campaign_name'],—,0)
  • EXTRACT(EXTRACT(csv['campaign_name]]/@',1),-,0)
  • LEFT(EXTRACT(csv[campaign_name'}/—',1),3)

  Reveal Answer Answer: B Next Question

• Question 3

  

  What are unstable measurements?

  • Measurements for which Aggregation Settings are set as ‘Auto’ and Granularity is set as ‘None’.
  • Measurements that are set with the LIFETIME aggregation function
  • Measurements for which Aggregation Settings are set as ‘Not Auto’ and Granularity is set as ‘None’.
  • Measurements for which Aggregation Settings are set as ‘Not Auto’ and Granularity is set as ‘Not Empty’.

  Reveal Answer Answer: C Next Question

• Question 4

  

  A client's data consists of three data streams as follows: Data Stream A:

  • Update Attributes
  • Inherit Attributes and Hierarchies
  • Update Attributes and Hierarchies
  • It doesn't matter. As long as Data stream A is set as a Parent', the rest of the Data Updates Permissions are irrelevant.

  Reveal Answer Answer: B Next Question

• Question 5

  

  Ina workspace that contains one hundred data streams and a lot of data, what is the biggest downside of using calculated dimensions?

  • Performance
  • Ease of setup
  • Ease of maintenance
  • Scalability

  Reveal Answer Answer: A Next Question

• Question 6

  

  What is the relationship between "Media Buy Key" and "Creative Key?

  • One-to-many (one Media Buy ley has many Creative Key)
  • One-to-one
  • Many-to-many
  • Many-to-one (one Creative Key has many Media Buy Keys)

  Reveal Answer Answer: A Next Question

• Question 7

  

  A technical architect is provided with the logic and Opportunity file shown below: The opportunity status logic is as follows:For the opportunity stages “Interest”, “Confirmed Interest” and “Registered”, the status should be “Open”.For the opportunity stage “Closed”, the opportunity status should be closed Otherwise, return null for the opportunity status.Given the above file and logic and assuming that the file is mapped in a GENERIC data stream type with the following mapping“Day” — Standard “Day” field“Opportunity Key” > Main Generic Entity Key “Opportunity Stage” — Main Generic Entity Attribute “Opportunity Count” — Generic Custom MetricA pivot table was created to present the count of opportunities in each stage. The pivot table is filtered on Jan 11th. What is the number of ‘opportunities in the Confirmed Interest stage?

  • 3
  • 1
  • 2

  Reveal Answer Answer: C Next Question

• Question 8

  

  A client's data consists of three data streams as follows: Data Stream A:The data streams should be linked together through a parent-child relationship.Out of the three data streams, Data Stream C is considered the source of truth for both the dimensions and measurements.The client would like to have a "Site Revenue" measurement.This measurement should return the highest revenue value per Site, for example: For Site Key ‘SK_C_2’, the "Site Revenue" should be $7.00.When aggregated by date, the "Site Revenue" measurement should return the total sum of the results of all sites.For example:For the date 1 Apr 2020, "Site Revenue" should be $11.00 (sum of Site Revenue for Site Keys ‘SK_C_1' ($4.00) and ‘SK_C_2’ ($7.00))Which options will yield the desired result;

  • Option #1 & Option #4
  • Option #1 & Option #3
  • Option #2 & Option #3
  • Option #2 & Option #4

  Reveal Answer Answer: A Next Question

• Question 9

  

  A client has provided you with sample files of their data from the following data sources:1.Google Analytics 2.Salesforce Marketing CloudThe link between these sources is on the following two fields:Message Send KeyA portion of: web_site_source_keyBelow is the logic the client would like to have implemented in Datorama:For ‘web site medium’ values containing the word “email” (in all of its forms), the section after the “_” delimiter in ‘web_site_source_key’ is a 4 digitnumber, which matches the 'Message Send Key’ values from the Salesforce Marketing Cloud file.Possible examples of this can be seen in the following table:Google Analytics:Salesforce Marketing Cloud:The client's objective is to visualize the mutual key values alongside measurements from both files in a table.In order to achieve this, what steps should be taken?

  • Within both files, map the desired value to Custom Classification Key as follows Salesforce Marketing Cloud: map entire Message Key to Custom Classification Key. Google Analytics: map the extraction logic to Custom Classification Key.
  • Create a Web Analytics Site custom attribute and populate it with the extraction logic. Create a Data Fusion between the newly created attribute and the Message Send Key.
  • Upload the two files and create a Parent-Child relationship between them. The Override Media Buy Hierarchy checkbox is checked in Google Analytics.
  • Create a Web Analytics Site Source custom attribute and populate it with the extraction logic. Create a Data Fusion between the newly created attribute and the Message Send Key.

  Reveal Answer Answer: A Next Question

• Question 10

  

  A client’s data consists of three data streams as follows: Data Stream A:The data streams should be linked together through a parent-child relationship.Out of the three data streams, Data Stream C is considered the source of truth for both the dimensions and measurements.Assuming the data was ingested properly and the Parent Child was created correctly according to the client's requirements, what is the totalImpressions value for Campaign Key ‘CK_3’?

  • N-A
  • 100
  • 300
  • 150

  Reveal Answer Answer: B Next Question

Page: 1 / 13
Total Questions: 61

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