Salesforce Marketing-Cloud-Email-Specialist practice materials Questions Answers

Exam Code:
Marketing-Cloud-Email-Specialist
Exam Name:
Salesforce Marketing-Cloud-Email-Specialist Marketing Cloud Email Specialist Exam
Last Update:
Jun 01,2026

152 Questions Answers Verified by Experts!


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Page: 1 / 31
Total Questions: 152

Questions & Answers PDF

• Question 1

  

  The CMO at Northern Trail Outfitter (NTO) has tasked the marketer with tracking the performance of NTO’s welcome and post purchase journeys. Which action should the marketer take to evaluate journey performance?

  • Define a goal for each journey.
  • Review opens and clicks activity summaries.
  • Export the journey email analytics

  Reveal Answer Answer: B Next Question

• Question 2

  

  Northern Trail Outfitters (NTO) has a promotional email intended to be sent to only its high-value customers. NTO wants to implement additional-guardrails to prevent sending the email to more subscribers than intended. Which Activity should be configured in Automation Studio to help?

  • Send Email
  • Verification
  • Wait

  Reveal Answer Answer: C Next Question

• Question 3

  

  Northern trail Outfitters’ marketing department wants to review last year’s holiday engagement to this year’s engagement. What should they use to access the historical engagement data?

  • SQL activity using data views
  • Audit Trail extract
  • Tracking Data extract

  Reveal Answer Answer: C Next Question

• Question 4

  

  Northern Trail Outfitters (NTO) receives a complaint from a long-time customer who claims that, despite providing an updated email address, they are still receiving emails at an old address. NTO confirms that the customer's new email address is stored in the target data extension. What is preventing the customer from receiving emails at their new address?

  • The new email address is from an unsupported domain.
  • The email address has not been updated in All Subscribers.
  • The customer has not opted in again with the new address.

  Reveal Answer Answer: B Next Question

• Question 5

  

  The marketing team wants to test various path within journey based on parameters to assess the effectives of a new email campaign. Which tool should be used?

  • A/B Testing
  • Path Optimizer
  • Einstain Engagement Activities

  Reveal Answer Answer: B Next Question

• Question 6

  

  Northern Trail Outfitters (NTO) is interested in exploring its large volume of send data. NTO wants to dynamically filter, sort, and group the data in one view but is not comfortable writing SQL queries. Which tool should NTO use?

  • Filter Activity in Automation Studio
  • Email Performance Over Time Report
  • Pivot table in Datorama Reports

  Reveal Answer Answer: C Next Question

• Question 7

  

  Northern Trail outfitter wants to use an AI-based approach to target subscribers who are not receiving too many emails but are engaging constantly with the emails sent to them. Which feature should help achieve this?

  • Einstein Messaging Insight
  • Einstein Engagement Scoring
  • Einstein Engagement Frequency

  Reveal Answer Answer: C Next Question

• Question 8

  

  Northern Trail Outfitters (NTO) has multiple lines of businesses sharing one business unit. NTO wants to ensure its customers can identify their specific line of business when receiving an email. Which setting should be configured in a send to identify the line of business sending the message?

  • Sender Authentication Package
  • Brand Builder
  • Sender Profile

  Reveal Answer Answer: C Next Question

• Question 9

  

  A marketer has built an automation using Automation Studio to send data from a data extension to the SFTP as a .csv file. The automation includes a data extract and completes successfully, but the file is still not showing up on the SFTP. Which activity is missing?

  • Fire Event
  • Import File
  • File Transfer

  Reveal Answer Answer: C Next Question

• Question 10

  

  Northern Trail Outfitters (NTO) is using Datorama Reports for Marketing Cloud to report on email and journey performance. Which preconfigured dashboard should NTO review to get an idea of which journeys are performing the best?

  • Email and Journey Overview Dashboard
  • Email Performance Dashboard
  • Journey Performance by Email Dashboard

  Reveal Answer Answer: A Next Question

Page: 1 / 31
Total Questions: 152

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