Salesforce Marketing-Cloud-Consultant practice materials Questions Answers
Exam Code:
Marketing-Cloud-Consultant
Exam Name:
Salesforce Certified Marketing Cloud Consultant Exam (WI23) Exam
Last Update:
Jun 01,2026
156 Questions Answers Verified by Experts!
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Total Questions: 156
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A marketer want to personalize an email with real-time weather information from the Sunny Sky API.What tool should be used to parse and display the response within the email?
Answer: D Next Question -
A marketer at Northern Trail Outfitters (NTO) wants to send important updates to customers about products they have previously purchased. The marketer has little experience with coding. Also, the information is spread across multiple data extensions and is imported nightly from NTO's e-commerce platform - Contacts, Orders, Order Items, and Products.Which design should a consultant recommend for segmentation?
Answer: A Next Question -
Northern Trail Outfitters continually adds rows for subscribers to a data extension via API, populating subscribers who should receive a monthly payment reminder that day. They want to use Journey Builder to send the payment reminder emails.What would be required to process the correct subscribers?
Answer: C Next Question -
Northern Trail Outfitters received a complaint today from a customer who received an email after unsubscribing last week. Today's email was sent using Marketing Cloud Connect (MCC), though last week was sent when an external system dropped a file on the Marketing Cloud SFTP and triggered a User-Initiated Send through an automation.What could be the reason the customer received the email through MCC?
Answer: C Next Question -
A customer has a robust Sales Cloud org with several custom objects. Historically, they have created complex reports, referencing many custom objects, to target subscribers and exported them to another email system for deployment. With the implementation of Marketing Cloud Connect, the customer wants to simplify the sending process using Marketing Cloud with as little additional setup as possible.What should a consultant recommend to meet this criteria?
Answer: B Next Question -
Northern TrdH Outfitters (NTO) racentfy launched a MR loyalty program. NTO wants to offer a signup bonus to subscribers who have made purchases In the last 6 months, but are yet to be loyalty members.Which integration should allow NTO to select an audience of these subscribers'
Answer: C Next Question -
Northern Trail Outfitters and its subsidiaries use Sales Cloud and marketing Cloud to send customers frequent email communications of new products and updates on their portfolios. They have noticed the messages and branding being sent varies greatly and would like to create a better customer experience.What extension product should be considered to unify the messaging and branding of these communications while still allowing personalization and timing of campaigns?
Answer: B Next Question -
Northern Trail Outfitters (NTO) wants email subscribers to adopt their app. They are investigating using MobileConnect features since over 90% of their subscribers provide a Mobile Phone Number when registering.Which three considerations should be made before implementing MobileConnect?Choose 3 answers
Answer: A, C, D Next Question -
Northern Trail Outfitters (NTO) imports a file daily into Marketing Cloud of customers who have bought a tent from their website. They want to set up month-long welcome Journey which sends emails specific to the purchase such as the type of tent, they average accessories for the tent, and care of the tent at different points throughout the Journey. NTO also reorganizes that due to their .. princes, they have had customers purchase more than one tent within a month.What type of data should be used in the Decision Splits in their Journey to make sure the choices reflect the correct tent?
Answer: D Next Question -
Northern Trail Outfitters has configured Reply Mall Management to handle manual unsubscribe requests. However, they have received complaints from customers who are still getting marketing emails despite having sent multiple unsubscribe replies including phrases like 'take me off your list' or 'opt out'.How could this behavior be corrected'
Answer: D Next Question
Total Questions: 156
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