Adobe AD0-E207 practice materials Questions Answers

Exam Code:
AD0-E207
Exam Name:
Adobe Analytics Architect Master Exam
Last Update:
Jun 01,2026

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Adobe AD0-E207 Questions for Adobe Analytics Certification Exam 2026

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Questions & Answers PDF

• Question 1

  

  A media company has a business requirement to capture a value of the news sections (politics, sports, food) that an art belongs to that visitors engage with. The company wants to understand and analyze the contribution the news sections give to any type of conversion.The company also wants to assign attribution to all of the news sections engaged with when a conversion takes place during the active session to analyze what news sections play a role in the conversion activity.Which solution should the architect use?

  • Assign a custom prop to capture the news section value
  • Enable list support
  • Enable pathing B.
  • Assign a custom eVar to capture the news section value
  • Enable last touch (most recent) attribution to the eVar
  • Expire the eVar after 30 days
  • Assign a custom prop to capture the news section value
  • Enable display of participation metrics
  • Enable pathing D.
  • Assign a custom eVar to capture the news section value
  • Enable linear attribution to the eVar
  • Expire the eVar after the visit

  Reveal Answer Answer: D Next Question

• Question 2

  

  What three are attributes of virtual report suites? (Choose three.)

  • Some settings are inherited from the parent report suite
  • Classification data can be uploaded
  • They are an alternative to multi-suite tagging
  • They can be added individually to permission groups
  • Current and real-time data is supported

  Reveal Answer Answer: A, ,E, ,D Next Question

• Question 3

  

  While auditing an Adobe Analytics implementation, an Architect discovers that reports built using the Marketing Channel dimension show a large proportion of "None'' visits.Which two steps should be taken to diagnose the problem? (Choose two.)

  • Break down "None1' Marketing Channel by Tracking Code
  • Review Marketing Channel Processing Rules
  • Review Marketing Channel Data Feeds
  • Check that Internal URL Filters are configured correctly
  • Review Marketing Channel Data Connector settings

  Reveal Answer Answer: B, ,D Next Question

• Question 4

  

  What are three uses of Processing Rules? (Choose three.)

  • Clean up misspelled site sections
  • Populate campaign with a query string parameter
  • Copy an eVar into a prop to see pathing
  • Add classification rules for props and eVars
  • Read eVar values from the product string

  Reveal Answer Answer: A, ,B, ,C Next Question

• Question 5

  

  A coworker creates the calculated metric named "Orders / Visits" in Adobe Analytics to determine the percentage of visits that purchased something on the company's website.The coworker includes the calculated metric in the Products report. The coworker notices that the sum of the orders for the products is greater than the total orders shown in the report.What should the Architect do?

  • Create a new classification and upload the SAINT file
  • Create a Data Source to upload the totals
  • Put the Orders and Visits into a new event using Processing Rules
  • Create a calculated metric that includes Total versions of the metrics

  Reveal Answer Answer: D Next Question

• Question 6

  

  A company has a Tableau Dashboard that includes data from various sources including Adobe Analytics. The dashboard isupdated weekly.Which method should an Architect use to extract the data to be used with the dashboard?

  • Download Excel from Custom Report
  • Download CSV from Analysis Workspace Report
  • Deliver data via FTP through Data Warehouse
  • Deliver data via FTP through Data Feeds

  Reveal Answer Answer: C Next Question

• Question 7

  

  A company has an email marketing tool that is used for both SMS and email. The tool generates the following campaign URLs:SMS link: www.website.com?cid=em:campaign_name-txt Email link: www.website.com?cid=em:campaign_nameHow should the Architect configure Marketing Channel Processing Rules to identify the SMS channel?

  • Query siring parameter "cid" ends with "-txt" and make sure it is below the email channel in the processing order
  • Query string parameter "cid starts with "em:" and make sure it is above the email channel in the processing order
  • Query string parameter "cid" ends with "-txt" and make sure it is above the email channel in the processing order
  • Query string parameter "cid" starts with "em:" and make sure it is below the email channel in the processing order

  Reveal Answer Answer: C Next Question

• Question 8

  

  Which two are standard metrics? (Choose two.)

  • Checkouts
  • event! 0
  • purchase
  • Sign-ups
  • Orders

  Reveal Answer Answer: C, ,E Next Question

• Question 9

  

  A company has a secure website that requires visitors to log in prior to accessing any content beyond the homepage. A visitor can log out manually, or their website will automatically log them out at the end of their browser session. The visitor must log back in to continue browsing.The company has a business requirement to track the login status of their visitors. Which three login statuses should the Architect recommend capturing? (Choose three.)

  • "Unregistered / Logged Out"
  • "Anonymous1
  • 'Registered / Logged Out'
  • "Registered / Logged In"
  • "Incomplete Registration"
  • "Unregistered / Logged In"

  Reveal Answer Answer: A, ,D, ,E Next Question

• Question 10

  

  A Business Requirements Document states that a company wants to be able to report on their Facebook and Twitter activity separately in their Marketing Channel reports. Their tracking codes start with the strings "socialjb" and "sociaLtw" to identify their Facebook and Twitter traffic, respectively.Which rules should be configured to meet the Marketing Channel requirements?

  • Three Marketing Channel Processing Rules, one that identifies social media traffic, one that identifies Facebook traffic, and one that identifies Twitter traffic
  • One Marketing Channel Processing Rule set that identifies social media traffic and then splits this into "Facebook' and Twitter"
  • Two Marketing Channel Processing Rules, one that identifies social media traffic and one to split the Facebook and Twitter traffic
  • Two Marketing Channel Processing Rule sets that individually identify the Facebook and Twitter traffic

  Reveal Answer Answer: C Next Question

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Total Questions: 0

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