Facebook Blueprint 200-101 practice materials Questions Answers

Exam Code:
200-101
Exam Name:
Facebook Certified Marketing Science Professional Exam
Last Update:
Jun 01,2026

60 Questions Answers Verified by Experts!


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Facebook Blueprint 200-101 Questions for Marketing Science Professional Certification Exam 2026

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Page: 1 / 12
Total Questions: 60

Questions & Answers PDF

• Question 1

  

  A beverage brand plans to launch a World Cup campaign to generate awareness across digital, TV and print. It recently ran a marketing mix model to determine the performance of this campaign. The analysis proved that the campaign resulted in a lift in sales. Due to the high cost of World Cup ads, the ROI was $0.15, which is below their historical norms for campaigns.How should the analysis help contextualize the results?

  • Advertised across too many channels
  • Based on viewership of the World Cup, CPMs are particularly high
  • Awareness campaigns are not designed to drive conversions
  • The campaign was contaminated by TV advertising

  Reveal Answer Answer: A Next Question

• Question 2

  

  A clothing retailer recently streamlined its online ordering process in an effort to drive more sales. A four-week broadly targeted digital campaign was launched across Facebook, YouTube, display and programmatic video to promote the recent changes. The client is interested in determining high- performing conversion paths to develop a sequencing strategy moving forward.What measurement approach should be used to determine the success of the campaign?

  • Pre and post survey
  • Randomized control trial
  • Attribution
  • A/B test

  Reveal Answer Answer: A Next Question

• Question 3

  

  An advertiser wants to conduct a multi-cell Brand Lift test. The cells are designed to help the advertiser understand whether adding Instagram Stories as a placement impacts brand awareness. The test is designed with the following:Facebook Feed + Instagram FeedInstagram Stories + Facebook Feed + Instagram FeedAutomatic PlacementsWhat should the analyst recommend based on the test results?

  • Continue with the placement strategy for all cells with positive statistically significant awareness lift
  • Continue with the placement strategy for the cell with the highest positive statistically significant awareness lift
  • Continue with the placement strategy for the cell with the highest positive awareness lift
  • Continue with the placement strategy for all cells with positive awareness lift

  Reveal Answer Answer: A Next Question

• Question 4

  

  A financial services brand is launching a new tagline. The primary goal is to drive cost-efficient leads. The brand also wants to prove that its audience is able to associate the new tagline back to the brand. The brand uses both the Brand Awareness and Lead Generation campaign objectives.A multi-cell test was launched to measure how effectively its campaigns increased message association and drove leads. Eighty percent of the budget that was measured during the time period was allocated toward the Brand Awareness objective. The results estimated a significant lift in message association but flat results on leads.Which action should the brand take to meet its primary goal?

  • Increase the total budget
  • Allocate more budget to the Lead Generation objective
  • Try to reach a broacer audience
  • Try to diversify the campaign objectives

  Reveal Answer Answer: A Next Question

• Question 5

  

  A quick-serve restaurant brand is launching a Conversion Lift test to understand the effect of media in surrounding neighborhoods. It offers the option of paying in cash, credit card or through its app. Oneweek after the Facebook campaign launches, these are the results:The daily budget for each ad set was spent in fullThe majority of people reached live within two miles of any given location90% of transactions were made in cashOfline event sets were only uploaded at the end of the campaign resulting in a total of 10,000 conversionsWhat should the analyst consider when the test is complete to determine if the results are reliable?

  • Geography level tests should target only users within one mile of a given location
  • The match rates across the test group only
  • The ofline event sets were not uploaded frequently enough
  • The percentage of transactions that are not traceable

  Reveal Answer Answer: A Next Question

• Question 6

  

  An analyst analyzes 1,000 Facebook video campaigns and calculates there is a correlation of r = 0.6 between view duration of a campaign and additional ad recall lift. What should the analyst tell the company about the relationship between view duration and ad recall lift?

  • 60% of campaigns with longer view durations had also higher ad recall lift
  • 36% of the variation in ad recall can be explained by campaign's view duration
  • There is 60% probability that longer view durations in a campaign leads to higher ad recall
  • 40% of the variation in ad recall can be explained by campaign's view duration

  Reveal Answer Answer: D Next Question

• Question 7

  

  An ecommerce brand needs to determine if additional placements will drive more results than focusing the budget primarily on Facebook Feed.A/B test results:Campaign 1: Facebook FeedCost per purchase: S5Campaign 2: Four placementsCost per purchase: S3Facebook News Feed cost per purchase: $1.50Instagram feed cost per purchase: $2.50Messenger cost per purchase: $6Instagram Stories cost per purchase: $7 Which action should the brand take?

  • Deliver budget against Facebook News Feed, Instagram feed, Messenger, and Instagram Stories within each ad set
  • Remove Messenger and Instagram Stories from the test campaign and retest with two new placements: Facebook News Feed and Instagram feed
  • Deliver budget to only Facebook News Feed and Instagram feed within each Ad Set
  • Deliver budget to Facebook News Feed within each Ad Set

  Reveal Answer Answer: C Next Question

• Question 8

  

  A charity organization is in the process of allocating advertising budget to cross-publisher video campaigns. In order to assess which platform is generating the highest return or aci spend, it reviews results in Facebook Attribution, using an even-credit model for cross-publisher campaigns arc the data-driven attribution model for its Facebook campaigns.In addition to this, the charity ran a multi-cell Brand Lift test to test different creative messaging with a custom audience based on website visitors who did NOT sign up to donate or receive regular emails.Which two KPIs should be used to provide meaningful insights? (Choose 2)

  • Value of donations attributed to each campaign
  • Average video-view duration for each campaign
  • Average reach per campaign
  • Number of sign-ups attributed to each campaign
  • Number of impressions attributed to each campaign

  Reveal Answer Answer: A,E Next Question

• Question 9

  

  An advertiser is going to launch a Facebook campaign and use a new audience strategy. The analyst wants to measure the impact that this new audience strategy has on purchase intent.What measurement approach should be used to estimate the true causal effect of this activity?

  • Marketing mix modeling
  • Data-Driven Attribution
  • A/B test
  • Randomized control trial

  Reveal Answer Answer: D Next Question

• Question 10

  

  An analyst wants to measure a campaign that is delivering across Facebook and Paid Search. The client wants to understand the causal sales impact of each channel. Which methodology should the analyst use?

  • A/B test
  • Randomized control trial
  • Attribution
  • Marketing mix model

  Reveal Answer Answer: B Next Question

Page: 1 / 12
Total Questions: 60

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